According to recent polls, 4 in 10 people do not believe that skin cancer is deadly. And this is having a dramatic effect on health behaviours central to protecting against skin cancer: Only 36% of people involved in the poll said they check their moles at all. A key issue is that most admit that they do not know how to check their moles, because they do not feel confident that they know what they are looking for. This raises the urgent need of increasing awareness and understanding of skin cancer. Skin cancer can occur on any part of the body, including under the nails and on the soles of the feet.

Additionally, increased understanding of the fact that skin cancer can spread to other parts and organs of the body, like any other cancer does, is needed. Informing yourself and raising awareness of the risks involved in developing skin cancer is the first step in protecting yourself. The next is becoming familiar with what changes in moles you are looking for and how to check regularly and systematically. 

This is a crucial challenge that needs to be overcome, fast.